Tourism and hospitality management business is one of the booming sectors of today’s business world. It contributes a great amount in every national economy. Sheraton hotel is the first renowned five-star hotel in Bangladesh which is related in tourism and hospitality business. They are successfully operating their business for many years. Hospitality and tourism industry needs smart and efficient employee Dhaka Sheraton Hotel has these kind of employee. And they are pretty much efficient to Human Resource Management. Company’s performance is highly depended on the performance of their employees. If they perform their duties perfectly company’s performance will be greater. Beside these Dhaka Sheraton Hotel developed new strategies for their employees by which they will be satisfied with the organization. To step ahead Sheraton hotel has to nurture and practice few core competencies in the hospitality and tourism industry. The initial steps of fundamental activities of HRM is recruiting labor and it work forces. If organizations hire individual labor haphazardly without any employment planning they would not be able to serve their customer perfectly. Dhaka Sheraton hotel is efficient in employment planning. Job satisfaction is highly depending on the employee and the fulfillment of their expectations. If they are satisfy with the returns which are given by the organizations. Dhaka Sheraton Hotel keeps in mind to serve their employee with benefit and compensation by which they can turn into loyal employee.
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2. Setting new strategies:
It has been two decades that manager is learning to play by a new set of rules. Companies must have flexibility to respond quickly to be competitive and market changes. (Porter, 1996). To step ahead Sheraton hotel has to nurture and practice few core competencies in the hospitality and tourism industry. Dhaka Sheraton Hotel currently developed new strategies are given below:
High allowance: Company’s performance is highly depends on the employees who work for the organization. If they are satisfied with their allowance they will be serious in their work. Understanding this fact Dhaka Sheraton Hotel provides their employee with high allowance.
Package tour: Dhaka Sheraton Hotel offer their permanent employee package tour according to their performance and their qualities
Commission: They also provide commission to their employee on the basis of their capacity of the guest handling. Besides the salary commission has a great motivational thing to enhance their performance.
Bonus: Yearly bonus and the occasional bonus are provided by the Dhaka Sheraton Hotel to their employees. These bonuses make the salary higher than any other organization regarding this sector. So employees become satisfy with this bonus.
Transportation facilities: They have transportation facilities for their employees so that the employees have safe journey to their work place without any hazards.
Lunch and dinner: Dhaka Sheraton Hotel provides lunch to their employees. So that they can get their meal in their work place. It reduces the waste of time and increase the capacity of doing work. They can have a get together in the lunch period and able to discuss many other issues between them.
Housing: They also offer their employee housing facilities according to their position in the job sector. Proper housing can remove the frustration and tension of being safe.
3. Evaluate new strategies:
Dhaka Sheraton Hotel set new strategies for the employees which make them satisfied in their workplace. For ensuring these managers take many steps and they are careful about the labor recruitment, high turnover rate and satisfaction issue. Organization must be careful about the labor recruitment process. Through this process organizations work force is hired for accomplishing many tasks. To satisfy the work force company needs to build healthy relationships between them.
Labor recruitment: Organization’s performance depends on the human resource management. The initial steps of fundamental activities of HRM is recruiting labor and it work forces. If organizations hire individual labor haphazardly without any employment planning they would not be able to serve their customer perfectly.
Turn over: Dhaka Sheraton Hotel knows how to satisfy their customer. If the customers are more satisfied than their expectations with the service of Dhaka Sheraton Hotel they will be the loyal customer group. And Dhaka Sheraton Hotel has loyal customer group. Their exclusive services are attracted many customer by which they always prefer this hotel which helps to make a smart turnover every year.
Satisfaction: job satisfaction is very important for the employees. If they are not satisfied to work with the organization they will not concentrate to their work properly. Their work environment should be satisfactory to them so that they can work properly and ultimately the organization will be benefited for it.
3.1 Labor recruitment:
The labor recruitment is the fundamental step of HRM. In the recruiting process organization should have some considerations in their mind for their labor. The last few years there is a number of studies have seen with international contrasts in the history of work and managerial and recruiting strategies. (Lorenz, 1990)
Employee selection: Every organization prefers good people to work with them. For this reason hiring good people is very much essential for the organization. To work in the hospitality and tourism industry employees must be smart and able to survive in the changing situation. (David A.Decanzo nd Stephen P.Robbins)
Efficient employee: hospitality and tourism industry is totally different from the other industry. For this reason they need efficient people to conduct their activities properly. Dhaka Sheraton Hotel always searching for efficient employee who will be able to work in the challenging environment.
High skilled: Dhaka Sheraton Hotel also prefer high skilled employee. They have unique technology to serve their customer and their targeted area which needs high skilled labor.
Better environment: Better environment needs better people. Dhaka Sheraton Hotel believes this statement for this reason they try to hire those people who are able to cope with the environment and are able to survive with the changing environment.
3.2 Turn over: Dhaka Sheraton Hotel knows how to satisfy their customer. If the customers are more satisfied than their expectations with the service of Dhaka Sheraton Hotel they will be the loyal customer group. And Dhaka Sheraton Hotel has loyal customer group. Their exclusive services are attracted many customer by which they always prefer this hotel which helps to make a smart turnover every year.
Loyal customer group: Dhaka Sheraton Hotel knows how to satisfy their customer. If the customers are more satisfied than their expectations with the service of Dhaka Sheraton Hotel they will be the loyal customer group. And Dhaka Sheraton Hotel has loyal customer group. Their exclusive services are attracted many customer by which they always prefer this hotel which helps to make a smart turnover every year.
High rate of customer loyalty: Dhaka Sheraton Hotel has many loyal customer and it also have high rate of customer loyalty with the best service of this country. It also makes a great turnover.
Best use of capital: Dhaka Sheraton Hotel knows the way of best use of their capital. Their service and the other facilities is world class. Which make them a international hotel. It has all facilities of the five star hotels. That’s why it is known as international hotel.
High charge: They charges high in some service which are not available in other hotels in Bangladesh. They charges high because they are expert in that area. This high charge brings out high turn over at every financial year.
Price skimming: Dhaka Sheraton Hotel charges high in some area which is exclusive. When they introduce new services they follow the market skimming pricing.
3.3 Satisfaction: Job satisfaction is highly depending on the employee and the fulfillment of their expectations. If they are satisfy with the returns which are given by the organizations. Dhaka Sheraton Hotel keeps in mind to serve their employee with benefit and compensation by which they can turn into loyal employee.
Better satisfaction: working capacity is depending on the employee satisfaction. If the employee of an organization’s are satisfied with the organization they will try to work hard for the organization. Dhaka Sheraton hotel offers better satisfaction than the other organizations.
Secured life: if an employee is satisfy with the organization then they need a secured life. Dhaka Sheraton hotel gives their employee some unique offer which helps them to secure their life. They are:
Financial satisfaction: Dhaka Sheraton hotel offers high salary then the other hotel to their employee for this reason the employees are satisfied and they are interested to work with them for long time.
Social satisfaction: Dhaka Sheraton hotel organizes different types of social functions which makes the employees life happier than before. In the special days they organize special events for their employee and their customers. They are :
Ice cream festival
3.3.5 Family collaboration: Dhaka Sheraton Hotel organizes different types of gatherings which enhance the family collaboration. Dhaka Seraton Hotel always try to make the bond as like a family among their employees which helps to increase the ability to work.
PART – B
4. Exploring the HR related problem that affect Sheraton hotel:
Human resource management is not an easy task. It must be ensured by the HR manager that the right person is placed in the right situation to do the right task within a right time (Sushan and Rundall, 1990). If these things are not perfectly done problems occur in workplace. For this reason Dhaka Sheraton Hotel some times has to face HR related problems. And these problems are given below:
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4.1 Frequent interchange: Switching job is a common scenario of today’s business world. Employees are always searching for extra benefit and greater remuneration and other reason. Frequent interchange of the employee causes problem in every organization. Dhaka Sheraton hotel faces many problems for the frequent interchange of the employee. To fill the empty post they need to arrange another recruitment process.
High demand of employee: In the tourism and hospitality industry the employee demand is high in Bangladesh. Dhaka Sheraton hotel always prefer the smart and efficient employee to work with them. Employee sometimes demands high for their job which causes several problems to them.
Unreasonable demand: Dhaka Sheraton Hotel pays perfectly to their employee as they deserve. Sometimes employees are not satisfied with it they demand high salary which is unreasonable.
Bonus demand: Employees demanded high bonus which is not right in the sense of management. Dhaka Sheraton hotel offer bonus to its employee in every occasion but their employee demand high bonus in some occasion.
Personality conflict: In every workplace sometimes personality conflict happens. In Dhaka Sheraton hotel it also occurred. HR manager has to face many problem for personality conflict
5. Option to improve relationship: HR manager should have the interpersonal skills like communication, caring, encouragement and giving feedback.(FCCLA) They must ensure decentralized worksites, friendly environment and so on which are given below
Decentralized work sites: HR manager can improve relation through establishing decentralized work site. They can plan their work in a decentralized way by reorganized them. Managers must know how to establish and ensure appropriate work quality and on time completion. Decentralized work sites remove traditional working system and mangers need to change the work.(DeCenzo. and Robbins, 2008)
Friendly environment: HR manager should improve the environment and make a healthy friendly environment. This makes the employee to do their work easily and perfectly.
Suggestion box: HR manager can offer suggestion box where employee can give suggestion. This makes them to feel that they are important for the organization and HR manger.
Complain box: This type of box can be offered by the HR manager to make complain to anybody to the top management. These can help them to work perfectly for the organization.
Cross functional team: In every department there should be flow of information regarding their work. It could be helpful for the organization and for the employee. If they have the information which are related to the other department of the Dhaka Sheraton Hotel their work would be easier to accomplish.
Frequent information flow: HR manager should ensure to the frequent flow of relevant information. From the upper level o the lower level frequent flow of relevant information is needed it will be helpful for the employee to make decision regarding their work.
Training and development: To maximize the employees potentialities training and development is needed. HR manager can organize different types of training which are related to maintain relationships and develop their career.
Motivation: To give the employees proper motivation can be enhance the relationship between the HR manager and the employees. HR manager is responsible for the identification of the employees need and want and according to them they have to use the motivational tools. (Themduangkhae W,2002)
Feedback: Feedback is important for the HR manger and the employees. By this they can share what they understand by accomplishing any new task. And what would be the further steps to make the task easier than before.
5.10 Communications: HR manager can improve the relationship with the employees by communicating directly. They can communicate with the employee directly to know about their progress of their and their condition. They can also communicate to know about the problem that employees are facing to do their tasks.
Establishing rewards and pay plans: HR manager can establish rewards and pay plans. According to the employees performance HR manger can give them performance based rewards. Performance based rewards can be :
Piecework pay plans
Performance may not be the only determinant to give the rewards. It can be the high motivational tools for the employees.
Hospitality and tourism industry is a very profitable sector where HRM is very much important. Clients are being served by the employees of the organization. If the employees are not satisfied they will not work properly. If their work environment is not suitable for them they will not stay in that organization. So HR manager should keep in mind about the employees’ satisfaction and motivation to accomplish their goals and objectives to gain a high turn over every year.
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