Marketing Essays

The Nature Of Reference Group Influence Marketing Essay

Example essay. Published: 1st Jan 2015

Referent power plays a very important role in marketing communication, following report look in to different influences groups and referent power. How referent power affect one. How affective a refere ...

The Nature Of The Wedding Planner

Example essay. Published: 27th Apr 2017

Wedding is once-a-life event in people’s life. For most of families, they are willing to spend a considerable amount of money to ensure the wedding is organized as perfect as possible. According ...

The Needs And Demands For Laptop Features Marketing Essay

Example essay. Published: 1st Jan 2015

Apple plays an important role in the laptop industry. Though Steve Jobs’s empire maybe behind in the ranking but year after year, Apple’s market share is increasing (Mintel, 2009) and has ...

The Neptune Gourmet Seafood Marketing Essay

Example essay. Published: 1st Jan 2015

Neptune Gourmet Seafood is the third largest company in North America, it has been initiated 40 years ago. And it is growing rapidly. However, this growth in market demand is still insufficient as com ...

The Nestle Companys Social Performance Marketing Essay

Example essay. Published: 1st Jan 2015

Today, Nestlé is one of the largest world leading food and beverage companies. And it is also becoming the world’s leader in nutrition, health and wellness. Nestlé has head quarters in Vaud, ...

The new entry of Mcdonalds into Sri Lanka

Example essay. Published: 1st Jan 2015

The barriers to entry are pretty high for new entrants, in fast food industry McDonald’s they have achieved high economies of scale and have better access to raw materials and distribution chann ...

The New Product Development Process Marketing Essay

Example essay. Published: 1st Jan 2015

The first step of new product development requires gathering ideas to be evaluated as potential product options. Idea generation is an ongoing process with contributions from inside and outside the or ...

The New Product Development Processes

Example essay. Published: 27th Aug 2021

This paper focuses on New Product Development processes which show a high failure rate that has compelled businesses to rethink over their modus operandi towards NPD by emphasizing on upfront marketing and commercialization. ...

The new product development strategy of Tata Motors

Example essay. Published: 1st May 2017

The research and the literature review carried out on the topic ‘how successful is the new product development strategy of Tata Motors?’ and with the methodology suggested in the earlier c ...

The Next Big Thing What Is Pinterest Marketing Essay

Example essay. Published: 1st Jan 2015

Pinterest is a website that lets individuals or businesses gather and share the numerous interesting items, pictures, videos, or anything that interests them; It is essentially a community of curators ...

The Nigerian Telecommunication Advertising Marketing Essay

Example essay. Published: 1st Jan 2015

Deceptive advertising often happens within the marketplace thus It is often debated whether deceptive advertising is been practiced in the telecoms industry in Nigeria. This research tries to explore ...

The Objectives Of Cause Related Marketing Marketing Essay

Example essay. Published: 1st Jan 2015

Objectives are mutually agreed-upon performance outcomes, which helps you to understand what you have to do to ensure (Williams A Salmon, 1999, p 277). Several writers have described the use of object ...

The Olay Brand Called Olay Evolution Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION The Procter & Gamble Company (P&G) is one of the world’s largest consumer goods companies. It markets more than 300 brands in the beauty, health, fabric, home, baby, famil ...

The Old Town White Coffee Marketing Essay

Example essay. Published: 1st Jan 2015

Old Town White Coffee is a business of retail chain and it was established in 1999; the 3-in-1 instant coffee mix was created by the co-founder and executive director, Mr. Goh Ching Mun and Mr. Tan Sa ...

The Online Shopping In Malaysia Marketing Essay

Example essay. Published: 1st Jan 2015

Whether we like it or not, the Internet and World Wide Web are increasingly becoming important in Malaysian life. Online shopping may be a novel trend in Malaysia but it is fast catching up among Inte ...

The Online Shopping Process Marketing Essay

Example essay. Published: 1st Jan 2015

The rapid progression of the internet as a well-developed global network has enabled the advent of online shopping. The emergence of the internet has allowed for a paradigm shift in how people shop tr ...

The Online Virtual Shopping Marketing Essay

Example essay. Published: 1st Jan 2015

Since the development of the Internet, especially in recent times, most of our daily activities are conducted over the internet and goods and services are bought at the click of a mouse. Increasingly, ...

The Operational Management Of The Hsbc Marketing Essay

Example essay. Published: 1st Jan 2015

This paper aims to explain the operational management of the HSBC and how to develop and apply the concept of operational management, which refers to the operational routines that shape the way the fi ...

The Operational Problem Area For Starbucks Marketing Essay

Example essay. Published: 1st Jan 2015

Technology: The operational problem area for Starbucks is technology. It has been observed that technology has predominantly become an indispensable component of supply chain rather than a driving for ...

The operations and business model of McDonalds

Example essay. Published: 27th Apr 2017

Mission “McDonald’s brand mission is to “be our customers’ favorite place and way to eat.” Our worldwide operations have been aligned around a global strategy called the ...

The operations and competitive advantage of Tesco

Example essay. Published: 1st Jan 2015

Brand marketing Nowadays, companies are most likely selling their brands before their product. Tesco which has a strong brand image with good quality, faith worthy goods that represent excellent value ...

The Operations Management Strategy Of Hard Rock Cafe Marketing Essay

Example essay. Published: 1st Jan 2015

As we know, Hard Rock is the number one themes restaurant in the world. The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Pete ...

The Operations Management Strategy Of Hard Rock Marketing Essay

Example essay. Published: 1st Jan 2015

Hard Rock Cafe is one of the famous brands around the globe, it has a very high rate of brand recognition worldwide, at 92% is one of the highest in the world (Jay Heizer – Barry Render ) becaus ...

The Operations Of Kfc Singapore

Example essay. Published: 1st May 2017

Amidst of the PP module, my key interest would be a detailed research to develop an understanding about KFC in Singapore. I would be covering on Yum restaurants and Singapore KFC during my research. A ...

The Operations Of Maxis Company In Malaysia Marketing Essay

Example essay. Published: 1st Jan 2015

The objectives of this report is to present the findings of the strategic analysis conducted for Maxis company and recommend the key strategies that the organisation should embark in order to remain c ...

The Organizational Orientation Of Loreal Marketing Essay

Example essay. Published: 1st Jan 2015

In technique progress era, development of technology, science, education, economy and society offer people to have better quality of living. One part of this, it is high demands and possibility to sat ...

The Packaged Milk Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction According to Dairy Index 2012, Pakistan is the third largest milk producing and consuming country in the world with 64 percent of the country’s population classified as “Deepe ...

The Paints Industry and Asian Paints

Example essay. Published: 1st Jan 2015

India’s paint industry can be classified into decorative paints, which account for 75% of the market, and industrial paints, which make up the remaining 25%. Asian Paints is India’s larges ...

The Pakistani Construction Chemical Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Construction Chemicals are the broad range of chemicals that are used as additives before or after construction stages to enhance the strength and durability of concrete structures. These range of con ...

The Papa Johns Pizza Plan for India

Example essay. Published: 1st Jan 2015

1. Executive Summary: Papa John’s Pizza is International well know brand in Pizza Industry and it is third largest in the world with more than 3500 outlets. As per the company Marketing director ...

The past and present strategies of IKEA

Example essay. Published: 1st Jan 2015

IKEA is the worlds largest furniture retailer. It was founded in 1943 by Ingvar Kamprad who used his initials I and K together with E – the name of his parents farm – and A, which stands f ...

The Penetration Pricing Strategy

Example essay. Published: 25th Apr 2017

A penetration pricing strategy sets a low price as a major marketing weapon. Marketers offer a new product at a price significantly lower than its competitors. Once the product achieves some market re ...

The Performance Of Unilever

Example essay. Published: 18th Apr 2017

In 1999, Unilever implemented what they considered to be an ambitious strategy named ‘Path to Growth’ which they believed achieved a lot in terms of ‘brand focus, global buying, oper ...

The Performance Of Waitrose Against Tesco

Example essay. Published: 25th Apr 2017

In early 90’s Tesco faced a stiff competition from various other retailers in the industry and thus its revenues showed a downfall. At that point Tesco could not differentiate itself from the ot ...

The Personal Selling And The Promotional Mix Marketing Essay

Example essay. Published: 1st Jan 2015

Elec company is one of the most famous importing and distributing Electronic and Electrical products supplier in Sri Lanka. Their product range is consist of Home theater system, Televisions, Digital ...

The Pet Lovers Centre Marketing Essay

Example essay. Published: 1st Jan 2015

In 1973, two brothers Robert and David Ng, founded the Pet Lovers Centre. This was as the culmination of their passion for pets having been brought up in a farm with all kinds of animals and pets. Cur ...

The Pizza Restaurant Is Competition Marketing Essay

Example essay. Published: 1st Jan 2015

Today, the pizza restaurant can bring considerable and stable profits, especially, if the restaurant operates in a country, where pizza restaurants are few. In such a situation, the pizza restaurant s ...

The Poultry Industry In The Sultanate Of Oman

Example essay. Published: 2nd May 2017

This report studies the poultry industry in the Sultanate of Oman, highlighting the strong performance and growth in the future. Will be identified A’Saffa food as producer and supplier of its p ...

The Power Of Brand Accessibility Coca Cola Marketing Essay

Example essay. Published: 1st Jan 2015

Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced ...

The Pricing Strategies Of Hindustan Coca Cola Beverage Marketing Essay

Example essay. Published: 1st Jan 2015

The most important module of a business is pricing which is used as a financial performance. Organizations have to deal with variety of problems regarding pricing such as redundant discounts and quoti ...

The Primarks Stp Strategy Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Primark is now a household name in the UK retail market. The UK retail market which faces intense competition which serves as a home for high street brands such as Burberry, Louis Vuitton ...

The Primary Obstacle To Success Marketing Essay

Example essay. Published: 1st Jan 2015

The primary obstacle to success in international marketing is a person’s self reference criterion (SRC) in making decision, that is, an unconscious reference to one’s own cultural values, ...

The Principles Of Ideal Shopping Centres Tenant Mix Marketing Essay

Example essay. Published: 1st Jan 2015

CHAPTER 6 6.1 Introduction This chapter is entirely dedicated to the conclusions of the findings through the literature review and questionnaires survey as highlighted from Chapter Two to Chapter Five ...

The Principles Of Personal Selling Marketing Essay

Example essay. Published: 1st Jan 2015

Describe each principle separately explaining the significance of each principle with regard to personal selling Discuss the importance of understanding these principles for sales people (those involv ...

The problems facing Argos

Example essay. Published: 9th May 2017

High Street retailer Argos is one of the British biggest general-goods retailer which sells general products for families by approximate 750 branches, online stores and telephone purchasing forms, thr ...

The Problems in International Marketing Communication

Example essay. Published: 1st Jan 2015

Whether it’s a manufacturing company or service company,Communication is a very crucial element it’s marketing process. This is clear in the definition of Marketing: “the activity, ...

The Problems In Manual Library System Marketing Essay

Example essay. Published: 1st Jan 2015

The days of the old card catalog are gone–it’s been replaced by computers, both inside and outside the walls of the library. In the past 50 years, automation has had a profound effect on b ...

The process of electronic marketing

Example essay. Published: 25th Apr 2017

Electronic marketing refers to the process by which marketing principles and techniques are applied via electronic media and more specifically by the use of the internet (Abrahamson 1997). Often, you ...

The Product Brand Line Of Maggi Marketing Essay

Example essay. Published: 1st Jan 2015

Part 1 Introduction In 1863, Maggi was founded by Julius Michael Johannes Maggi in Switzerland. Julius Maggi developed a flavours recipe to bring added taste to meals. This signified the establishment ...

The Product In Service Marketing Mix

Example essay. Published: 1st May 2017

The service marketing mix is also known as an extended marketing mix and is an integral part of a service . The service marketing mix consists of 7 P’s as compared to the 4 P’s of a produc ...

The Product Life Cycle

Example essay. Published: 24th Apr 2017

The product life cycle is an important concept in marketing.  It explains the stages a product goes through from when it was first thought of until it finally is removed from the market. All produ ...

The product life cycle of the iPad

Example essay. Published: 1st Jan 2015

Use the concepts described in the course to analyse what sort of innovation this is and how it compares to competing products or processes. Apple incorporated ltd was established by Steve Jobs in 19 ...

The Product Related Segmentation Marketing Essay

Example essay. Published: 1st Jan 2015

This assignment is about understood and studies the consumer behaviour. In this report there are two researches to be found in regards of KS Ltd plan to launch a wide range of personal laptops to cate ...

The Production Of Kelloggs Corn Flakes Marketing Essay

Example essay. Published: 1st Jan 2015

Kelloggs is the largest manufacturer of ready to eat cereals in world, where more than 13,000 people and producing more than 1 billion pounds ready to eat cereals per year for distribution in over 160 ...

The Production Systems Between Toyota And Honda Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction of Japanese Production System Nowadays industrialization is very influenced on the economic growth and considered as a crucial element for success to each country. As we can see, Japan is ...

The Products Of Herbal Essences Marketing Essay

Example essay. Published: 1st Jan 2015

Herbal Essences is a brand of hair product founded in 1971 by Clairol. In 2002, Procter and Gamble acquired Herbal Essences from Clairol, Inc. Herbal Essences is a global brand of hair-care products t ...

The Project plan for new restaurant

Example essay. Published: 1st Jan 2015

Because there is small restaurant in The College of North Atlantic – Qatar that provides limited services in quantity and quality. Therefore, this marketing research report is prepared in order ...

The Promotion Strategies Of Air Asia Marketing Essay

Example essay. Published: 1st Jan 2015

There are some similarities and differences between marketing strategy of Air Asia and Malaysia Airlines in their pricing strategy, product strategy and promotion strategy. Topic Sentence 1: Different ...

The promotional mix and its use by Vodafone

Example essay. Published: 18th May 2017

One of the key components of marketing mix is Promotional mix. Promotion is used by companies, using a particular medium or channel, to inform consumers of the various benefits and features of the pro ...

The Promotional Mix Of Coca Cola Marketing Essay

Example essay. Published: 1st Jan 2015

The product which I select for analysis is one Coca Cola second is Shampoos and soaps. As different kind of FMCG are available in the market with different brands and name. The company is basically ma ...

The Pros And Cons Of Exporting Marketing Essay

Example essay. Published: 1st Jan 2015

This report talks about what exporting is and why many countries take part in exporting, the strategies used in Exporting, the types of methods of exporting and the advantages and disadvantages of exp ...

The purchase decision of automobiles in Malaysia

Example essay. Published: 1st Jan 2015

Literature review is description of the literature relevant to a particular topic or field. Literature review seeks to describe, evaluate, summarize and clarify the content of the relevant topic. It i ...

The Purchase Of Detergent Powder In Brazil Marketing Essay

Example essay. Published: 1st Jan 2015

Following is the consumer behaviour with respect to the purchase of detergent powder in Brazil explained through consumer decision making process. Product Choice Evaluation of options Information Sear ...

The Pure Taste Of Cadbury Dairy Milk Marketing Essay

Example essay. Published: 1st Jan 2015

The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but the journey with chocolate lovers in India began in 1948. Cadbury began its operations in 1948 by importing chocolates ...

The Purpose Of Marketing Mix

Example essay. Published: 1st Jan 2015

The growth of an organization typically affects a company’s success. It depends on implementation of good or bad marketing in the organization. From one of the definitions, marketing is about an ...

The Purpose Of The Promotional Mix Marketing Essay

Example essay. Published: 1st Jan 2015

Advertising is a paid for communication. It is used to develop attitudes, create awareness, and transmit information in order to gain a response from the target market. There are many advertising medi ...

The Qantas Group Aviation Industry

Example essay. Published: 18th May 2017

The Qantas group aviation industry was established in 1920 in Queensland outback of Australia. It also known in another name is Queensland and Northern Territory Aerial Services Limited. Qantas employ ...

The Qantas Marketing Mix Marketing Essay

Example essay. Published: 1st Jan 2015

In todays world of intense competitive rivalry, strategic marketing decisions often turn out to be the vital distinguishing factors between industry leaders and the other market players. The strategic ...

The quality of the services that budget hotels offer

Example essay. Published: 1st Jan 2015

As the hospitality industry has developed, the quality of the services that budget hotels offer have become one of the most significant factors that accounts for their success. It is, therefore, impo ...

The Rapid Change Of Information Technology

Example essay. Published: 20th Apr 2017

With the rapid change of information technology in twentieth century, internet has become a catalyst for the way people in the world to communicate and sharing or access information speedily. Many bus ...

The Rationale For Media Selection

Example essay. Published: 28th Apr 2017

Communication is an essential tool used in the collection and processing of gathered facts. Smith (1993 p65) explained that the first step in formulating a Marketing communication strategy is to ident ...

The Readymade Garments Industry Of Bangladesh

Example essay. Published: 24th Apr 2017

The readymade garments industry of Bangladesh is the fastest growing export oriented industry of the country. Starting in late seventies, the ready made garment industry of Bangladesh now accounts for ...

The Real California Cheese Campaign Marketing Essay

Example essay. Published: 1st Jan 2015

The Real California Cheese Campaign is a great example of a prosperous, positive promotional campaign. This campaign originated because of a study conducted by the Stanford Research Institute to impr ...

The Real Chocolate Company Marketing Essay

Example essay. Published: 1st Jan 2015

The Real Chocolate Company is a Gourmet chocolate company that offers a wide range of products as well as handmade gourmet chocolate. They specialise in organic chocolates and have over 100 varieties ...

The Reason For The Convenient Store Business Marketing Essay

Example essay. Published: 1st Jan 2015

1.0 Executive Summary The Commercial building is located 5 miles south of the city of Muscat and 2 minute walk distance by city’s main road, which is used by thousands of commuters on daily basi ...

The Reasons People Become Football Fans

Example essay. Published: 18th Apr 2017

Football fans can be anyone from a rich or poor female or male the age varies its open to all people even disabled because football is such a diverse sport open to all people. Football fans like to s ...

The Rebranding Of Skoda By Volkswagen

Example essay. Published: 27th Apr 2017

Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeh ...

The Recommendation To Improve Market Research Marketing Essay

Example essay. Published: 1st Jan 2015

Nike, Inc. is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. It sells its products to approximately 18,000 retail accounts in the Un ...

The Recreational Gaming Zone

Example essay. Published: 1st Jan 2015

Statement of Financing needed: In order establish a new business, we need approximately Rs.50 Millions. In which half of the financing will be accessed through our Partners and the remaining will be a ...

The Red Lobster: Competitor Analysis

Example essay. Published: 17th May 2017

Introduction: The company under review is the Red Lobster chain of restaurants. This is a casual dining restaurant found and managed by Bill Darden. The headquarters of the company is in Florida, and ...

The Relationship Between Transportation And Logistics

Example essay. Published: 1st Jan 2015

In this paper, we consider the relationship between transportation and logistics. The basic purpose of this paper is (a) to make a theoretical analysis on the study of logistics and transportation, (b ...

The Relevance of the Marketing Audit

Example essay. Published: 8th Feb 2020

Abstract In order to build and maintain successful relationships with customers, and maintain a competitive advantage over its competitors, organisations should be aware of all the facto ...

The Report On Ecommerce In Tesco Plc Marketing Essay

Example essay. Published: 1st Jan 2015

The present business environment is characterized by rising cut throat competition amongst competitors, ever increasing consumer demands, technological advancements, regulatory changes etc (Hill &#038 ...

The Report On Marketing Strategy For Dell Marketing Essay

Example essay. Published: 1st Jan 2015

Successful companies under today’s competition have one thing in common: they attach a great importance to their consumers’ perspective and needs, and they are putting a lot energy and mon ...

The Reputation of Alton Towers

Example essay. Published: 21st Aug 2018

Introduction Over the last decade, there has been a drastic change in the way in which consumers communicate with brands (Giannini, 2011). Instead of one-way communication in which companies present u ...

The Research and Analysis Project Primark

Example essay. Published: 1st Jan 2015

1. INTRODUCTION TOPIC CHOSEN The Research and Analysis Project report is written based on the Topic: The business and financial performance of Primark stores limited over the three year period 2007 to ...

The Resources And Capabilities Of Starbucks Corporation Marketing Essay

Example essay. Published: 1st Jan 2015

Reputation: Starbucks has found pride in its quality atmosphere, product, alliances, partnerships, and overall structure. It counts on its valuable reputation to keep customers coming back. There a ...

The restaurant industry and competition in India

Example essay. Published: 1st Jan 2015

Darjeeling Express is the name of a future Indian theme restaurant in New York City. The restaurant will be divided into four sections under a single unit. These four sections would imply the four zon ...

The Restaurant Industry Today Marketing Essay

Example essay. Published: 1st Jan 2015

Restaurants are one of the most highly regulated businesses today. The nature of the project is starting a new Asian restaurant in North West London. We decided to open the new restaurant in Wembley c ...

The retail and UK grocery supermarket sectors

Example essay. Published: 1st Jan 2015

Gill and Johnson (2002) indicate that research project assessment criteria usually require researchers to demonstrate awareness of the current state of knowledge in the subject and its limitations. In ...

The Revlon Organizational Stakeholders

Example essay. Published: 24th Apr 2017

Revlon cosmetics industry takes new step toward the technology side. Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman. Ever since that Revlon ...

The Rise Of Green Vehicles Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction A green vehicle is a motor vehicle that has less dangerous and less deadly effects to the environment than any regular gasoline or diesel powered vehicles. The major inspiration of the de ...

The Ritz Carlton Hotel Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction The Ritz-Carlton Hotel is one of the most luxury hotels in the world, and it has kept its luxury and elegance for decades. The Ritz has become a name to connote glamour, elegance and luxu ...

The role and effect of culture jamming

Example essay. Published: 16th May 2017

Culture jamming can be defined as activities to resist consumerism, globalisation, and corporate advertising, which based idea of liberation, in order to affect and change advertising saturation socie ...

The Role Of Advertising In Society Marketing Essay

Example essay. Published: 1st Jan 2015

In this essay I would like to consider two schools of thought on the role of advertising in society. The first – advertising stimulates demand and is good for the economy in general; the second ...

The role of brand consciousness

Example essay. Published: 1st Jan 2015

The brand consciousness is mainly refers to the aware of the product names. That’s play an important role nowadays. Generally People who can easily understand the product by the brand name. The ...

The role of customer relationship management

Example essay. Published: 1st Jan 2015

This chapter is aim to detailed out the general references to the available literature that has been carried out by the author in the selected topic of research i.e. customer relationship management ( ...

The Role Of Internal Marketing In Customer Service Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION AND BACKGROUND: INTERNAL MARKETING: My dissertation will be based on the role of internal marketing in customer service organizations, this work attempts to divulge the critical importanc ...

The Role Of Marketing For Non Profit Organizations Marketing Essay

Example essay. Published: 1st Jan 2015

JD Sports Fashion Plc has long been established as the leading UK specialist multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main r ...

The Role Of Marketing In A Consumer Society Marketing Essay

Example essay. Published: 1st Jan 2015

This report will use Apple Inc as a case study to underline the importance of what is the role of marketing in a consumer society? Also there will be critique of different theorist such as Jean Bauld ...